01 / Existing offer
The merchant already has an offer.
Publishing a menu or service list should not require a custom website, a new till or a lengthy implementation.
OÍDO / INVESTMENT OVERVIEW Pre-seed · Barcelona · October 2026
The multilingual commerce layer for small businesses.
Oído turns existing menus and service lists into multilingual customer storefronts, with demo ordering, tips, feedback and merchant insights. The ambition is self-service setup without replacing existing software; production payments and bookings are still in development.
Active browser betaNot a live payments platform
Independent servicesMerchant-first entry segment
Barcelona basedSpain · UAE · Mexico pilot pathways
$200–250kIndicative pre-seed raise, not finalized
01 / The opportunity
Small businesses need an easier way to sell, not another system migration.
The commercial hypothesis: turn an existing offer into a multilingual storefront, connect customer actions to merchant operations and reduce setup effort without replacing existing software.
02 / Guest action
One link. Multiple journeys.
A mobile storefront adapts to restaurants, cafés and studios, connecting discovery with demo orders, extras and feedback.
03 / Merchant insight
A reason to return each day.
Orders, customer feedback and useful reporting could create recurring merchant value—if pilots show sustained use.
02 / Product
One existing offer. A reusable commerce layer.
01 · Menu in
Product concept: capture a menu or service list, detect its items and flag uncertain prices for merchant review.
La CuranderaTodayOrdersMenuQR codesSettings
Menu
Menu reading
DiscardSave & publish
La Curandera — tapes
Bravas ....... 5,80
Croquetes (6) .. 7,2?
Pa amb tomàquet .. 3,50
Calamars ....... 10,30
Vermut ......... 3
Choose a different photoBravas ....... 5,80
Croquetes (6) .. 7,2?
Pa amb tomàquet .. 3,50
Calamars ....... 10,30
Vermut ......... 3
Review · 5 dishes found
Patatas bravas€5.80✓ read
Croquetas (6)€7.2?Check price
Pa amb tomàquet€3.50✓ read
Calamars€10.30✓ read
House vermouth€3.00Category?
02 · Client acts
Guests open a QR page without downloading an app. Browsing and demo order flows work; production payments are not yet live.
Studio Nur · Chair 2ENESCA
Services
HairNailsBrows
Cut & style45 min€38+
ColourFrom · 90 min€65+
Blow-dry30 min€22+
Treatment mask15 min€12+
Add a treatment mask+ €12
Cut & style · €38Continue →
Demo data03 · Data out
In the demonstration, merchants see orders, mock totals, tips and feedback. The displayed amounts are demo data.
La CuranderaTodayOrdersMenuQR codesSettings
Wednesday
Clear test ordersToday
Orders18
Revenue€412
Avg order€22.90
Tips€31.40
Rating4.7
Top items
Patatas bravas11
Croquetas (6)8
House vermouth7
Service
Time to accept (median)1m 40s
Upsells added6
Feedback5 new
03 / Evidence, without inflated traction
What works today — and what remains unproven.
Working software is not yet product-market fit. This is what the browser testing supports, and what merchant pilots need to establish next.
Verified in browser QA
A functional service workflow
- Merchant access and workspace
- Guest QR menu in a browser
- Demo order creation and status progression
- Tip and feedback interactions
- Merchant-side reporting updates
QA evidence dated 4 August 2026. Screens and sample amounts shown on this page use demo data.
Still needs commercial evidence
The investment milestones
- Production payment settlement and reconciliation
- Signed or paying pilot merchants
- Willingness to pay at each proposed tier
- Retention, customer acquisition and margins
- Repeatable merchant onboarding
We do not claim payment GMV, recurring revenue or verified paying customers.
The distinction is intentional: functional QA supports a beta-stage claim, not a transaction-volume or customer-retention claim.
04 / Why this business can scale
Sell a reusable merchant layer, not one-off websites.
The equity thesis depends on proving that one product can be adopted repeatedly at a sustainable merchant acquisition cost.
Low migration friction
Oído is designed to sit alongside existing payment and operations tools. Its initial purchase is a narrower decision than switching POS providers.
Recurring value, if verified
Monthly subscriptions would be justified by repeat guest usage, ordering, tips, feedback and reporting — not simply the creation of a menu page.
05 / Model
A repeatable merchant subscription — if pilots validate it.
Solo€39 / monthOne-person businesses
Venue€79 / monthSalons, cafés, small restaurants
Commerce€129 / monthRestaurants, multi-staff venues
Proposed €79 one-time setup. Payment-provider processing costs remain to be confirmed; live settlement is not enabled. All prices are hypotheses pending paid validation.
06 / Go-to-market
Three pilot pathways. One repeatable onboarding model.
Oído is Barcelona-based and pre-incorporation. Spain, the UAE and Mexico offer different routes to pilot testing—not three launched markets.
Spain · prospective pilots
Five to eight businesses have expressed willingness to pay and are awaiting demos. Activation and paid terms still need verification.
UAE · partner access
An existing Dubai partner provides a route to merchant discovery. Pilot commitments, distribution and payment requirements still need validation.
Mexico · restaurant access
Restaurants in the founders’ family network can support remote onboarding and operational testing without establishing a local office.
These are testing opportunities, not signed paying merchants, launched international operations, recurring revenue or payment GMV.
07 / Competitive context
Compete on adoption friction — not POS feature count.
Restaurant tills and payment suites remain the operational backbone. The proposed wedge is a lighter guest-facing layer, designed to work beside them.
Compare indicative public pricing across adjacent tools
| Player | Category | Monthly | Payments | Setup |
|---|---|---|---|---|
| Square | Restaurant till | €59 per location (Plus) | 1.25% + €0.05 in person | — |
| SumUp | Payments & till | €0 / €19 / €49 | 1.49% pay-as-you-go; 0.75% on €19 plan | — |
| Flipdish | Website, ordering, kiosk | €49–69 site; €79–99 site + app | — | — |
| Tebi | Till & payments | €0 up to €10k revenue, then €20 per €10k | 0.25% + €0.05 | — |
| Last.app | Restaurant till | €50 / €95 / €175 per location | QR order & pay €1.50 per transaction | €500 |
| sunday | Pay at table | Not published | Guest fee 0.5–2% at some venues | — |
Reference comparison retained from the original investor page: published Spain pricing as assembled in October 2026, before VAT; vendor plans and fees can change.
Future options under exploration: AR menus and launch tools
Dish view · AR
Guests see a dish at real size on their own table through the phone camera, from the venue’s photos, and add it to the order from the same view. A possible future Venue capability, intended to support average order and fewer “what is this?” questions to staff.
Launch kit · new owners
For businesses that are just opening: a ready website, Google and booking listings, Instagram posts with autoposting, delivery and catering listings, a closed circle of owners by sector, and referrals. Exploratory concept, subject to merchant demand and tests of acquisition economics.
08 / Team
Two founders. Product and engineering in-house.
Daria Karpova
CPO
Product strategy, pilot design, merchant evidence. AI-assisted products, growth and international launches.
Diego Arredondo García
CEO & CTO
Company direction, engineering, payments architecture, merchant relationships.
Founders’ exact legal ownership will be documented at incorporation; no registered cap table is implied.
09 / Fundraising proposal
Invest in the proof between functional beta and repeatable merchant economics.
Proposed raise
Indicative target of US$200,000–250,000 at pre-seed. Amount, legal instrument, valuation and incorporation structure are not finalized.
What capital would support
Payment readiness, evidence-grade pilot delivery, merchant acquisition experiments, onboarding reliability and a measurable pricing/retention model.
No production revenue, GMV or signed commercial contracts are presented as established facts. The next financing milestone is merchant and unit-economics evidence, not feature count alone.